7 tips to improve the landing page experience in Google ads

The following 7 tips will definitely improve the landing page experience in your Google ads:

1. Make your landing page as relevant (intent-based) as you can with your ad-copy as it’s one of the desired factors to improve the quality score of your Google ads.

2. Make your landing page as relevant (intent-based) as you can with your ad copy as it’s one of the desired factors to improve the quality score of your Google ads.
3. Only one CTA button on one web pa Your landing page visitor lands on your page with 1 goal in mind and giving him options of a number of call to actions will either confuse or divert him from the main action he wanted to take. The CTA button must be clearly visible with a different color than the background color or even a different color than the other colors on the page if you are not damn particular about going with your brand color.
4. No one likes to read content that put stress on the eyes with a very stylish or curvy font. A simple font like sans serif or Montserrat still works like a charm and is easy to read. Also, the font size should be large enough to be readable effortlessly, and also it shouldn’t be so large that it looks ugly.
5. Content must be a mix of features and benefits so that your visitors easily understand how your products or services will be beneficial for them and ease their lives. Jargons and technical terms most of the time hardly impact the buying decision of the audience.
6. Keep the content easy to read and conversational. Write for 1 person only having all the traits, interests, and demographics of your ideal customer. Make the content conversational to make a connection with the reader.
7. Keep the distractions as low as possible like pop-ups or too many animations. Let him scroll your page and get some info/knowledge before making a firm decision about taking the action. Also, more animations, and more load time.
8. Use graphics, videos, and images aligned with your content and ultimately with your goal. Your creatives must be self-explanatory and able to entertain and convey the message clearly. But, avoid over-flooding them.